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Originally Posted by orwell2k
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Which reminds me, I was using my BeBook on a plane just as it started to taxi. The flight attendant asked me if it was a Kindle, and I naturally started to explain that a Kindle was a device from Amazon, whilst this was another eBook Reader, and so on. It took me a minute to realise her point was that it was an electronic device that should be switched off, and she was clarifying with me that it was such an electronic reader, not a Kindle specifically. So I guess the terms in English are still somewhat fluid as well.
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So I guess the conclusion is that Kindle (like Coke) will become generic and that then will be the ONCE-AND-FOR-ALL-SINGLE-WORD-NAME-FOR-EBOOK-READER-DEVICE