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People come here from either a link someplace else or via a hit in a search engine. If i'm looking for a specific device and using a search engine to find information on this device, if this word is used in place of what the manufacturer calls the device, in the search to find it, I might miss out on seeing it mentioned at MR due to that silly word. Also, people with little experience with eBooks and readers won't know to use that word when searching. So in the interest of new inexperienced users, can we leave out the word?
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