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Part of the high price in Europe is the stupid notion of the EU that ebooks aren't books, but electronic services. The VAT on books is generally lower than the rest, but as ebooks aren't books, they mostly have the high VAT rate. Which is why books in the Netherlands are on average 80% of the pbook price (they are cheaper, but as pbooks have a 6% VAT and ebooks a 19% VAT, they are more expensive than necessary)
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