Yay, Steve! I've bought and enjoyed many of your books* and all the others are high up in my TBR list. I've also downloaded, read, enjoyed (and learned from) all your blog posts.
I've referred several people to "What you want to get used to", as it's so relevant for booksellers and readers.
http://www.stevejordanbooks.com/essays/jtheorem.htm
I just realised that "reader" is no longer specific to a person who reads books. Hmm.
* Edit: I mean I bought many and enjoyed all of them that I've read so far**
** Edit2: and I expect to enjoy all the ones I haven't read, too!