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Yes, it's probably Author Sort. Kindle wants to see author fields as Last, First in the metadata. Open Preferences, Conversion, scroll over to Mobi. I'm guessing that 'Use author sort for author' is checked. Regardless, it should be checked.
In your Mobi file, make sure that both Author and Author sort fields are filled in. Author should be 'John Smith', Author sort should be 'Smith, John'.
Do the same routine - delete the files on the Kindle, edit the metadata, send the updated files to the Kindle.
G
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