I wrote to Sony about a book that was grossly mispriced (USD 23 on Amazon for a hardcover vs 28 at Sony) and this is the response I got:
Hello again,
eBook prices are controlled by the publisher. Some price may vary between some stores but overall this price is in line with the market value.
Sincerely,
Keith
Customer Support Representative
Sony Connect
http://www.connect.com
Which concept of market value does this pricing adhere to - none that I could recognise !! This just bugs the hell out of me - I cannot understand how Sony could develop such a great product and then lose it so completely on content and software.