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On a more serious note (than my mocking of the vanishingly tiny chance of the word "liseuse" ever catching hold in the US)-- I don't think that the crowd who falls for hard-sell tactics on vastly overpriced plastic storage containers (or other products marketed MLM-style) are the most fertile segment of the population for finding heavy readers. "Tupperware" type marketing is for catching the poorly educated and the easily manipulated.
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