Quote:
Originally Posted by Kali Yuga
Maybe, but not necessarily. They are charging the same wholesale prices for ebooks as the paper equivalent, but it is likely that won't last. It is unclear if consumers will keep their book expenditures constant -- e.g. you currently spend $20/month on paper books, and would also spend $20/month on ebooks -- or if they would just buy the same number of books, and spend their money elsewhere. Plus, it erodes the perceived value of their products.
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It does seem a shortsighted view on their part and probably overlooks the potential for an increase in expenditure from somebody wanting to try out their new toy more and/or the convenience increasing the amount they read.