I'll just point out that Best Buy has carried Sony Readers for quite some time. Their "training" to demo the devices was pretty empty, though... most of them didn't know they even had it, and the rest could do no more than open the box for us (once they found it) and stand back.
I'm not too impressed with a $400 price tag, either... that ain't cheap, by any means.
Hopefully they'll work a bit harder to promote and demo the device to consumers... but knowing Best Buy, I doubt it.
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