The last Harry Potter book wound up with scanned pages of the book online days before its release. Pirates recruited people willing to lend a hand to typing out each page (the scanned images were too small for OCR) and the full typed out book was available a full day before the release. So yeah, the more popular a book, the more likely it is to get pirated. But if a book is that popular, it's making so much money that it doesn't even matter. I can't believe that pirated editions actually hampered sales of either Dan Brown's book or JK Rowling's.
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