|
I don't think the rationale of how the consumer will be cooking it is the thought uppermost in the marketing genius's minds. I think what's going on is that the perception here in the U.S. is that "leaner is better" so they decided to market it that way. My husband, lovely man though he is, hates fat in meat. So when he picks up ground beef, he goes for the leanest thing he can find, and then wonders why the burgers are dry. I've tried explaining it, but he's as stubborn as they come.
|