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B&N is eReader, although if you go to the B&N site you will see that many of the traditional phone O/S's have been dropped (WinMobile, Palm, S60). Note that FictionWise said that they will be migrating eReader to ePub (with B&N DRM, not Adobe), and I think dropping the "legacy" phones may be part of that migration.
It is unfortunate that we have a three way race (Kindle, Adobe and B&N) but that is the world that DRM creates.
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