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I don't think we need to worry about a Google monopoly 'too' much. They have a near monopoly on search at the moment and that's working well. Google always thinks it knows best and because it has rules against being an 'evil' corporation they believe they can do no wrong.
On the good side, there aren't many corporations that can bring this disparate group of malcontents known as publishing companies together. Google, Apple are the only two companies with the strength in the Internet+Media industries to bargain with publishers and having publishers thinking this is a way forward.
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