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Nate, if 1 million people download a application, it is reasonable to assume that some percentage -- even a small percentage such as 5% -- will actually use the application for its intended purpose, in this case to buy books. If 5% (50,000 people) purchase 1 book, that is still -- for ebooks -- a significant number. If 1% (10,000 people) buy 5 books, the numbers begin to climb.
B&N didn't release the numbers, but I wonder how many purchased Dan Brown's book with eReader DRM from all of the B&N stores (including Fictionwise). The larger the number, the more intransigent B&N may become over the eReader DRM, something I would like not to see happen.
Had the press release said that 50,000 downloads had occurred, I'd be less concerned, but 1 million downloads -- and none to dedicated ebook reading devices -- is worrisome (although not a sleep-losing proposition).
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