Hard to answer that question when none of the devices are yet for sale. For example, if the PlasticLogic device sells for $350, gives me access to B&N, and has a deal with the New York Times, I'd jump on it. OTOH, if it has all that but the price is $1500, I'd be looking at one of the other devices.
Until the devices are released and what they can and can't do at what price is known, I'm hardpressed to answer your question.
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