Quote:
Originally Posted by Superlucky
I would imagine that loss leaders don't work as well in a digital environment. It doesn't sound that stupid.
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The $9.99 pricing that amazon and sony are doing is already a loss leader, the only real difference in the case with this book is that there is somebody else (the supermarkets) who are willing to take things a lot further and offer this £5 price that amazon has then beat.