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The following is the email text from Sony Connect that finally got me the $50 credit. This was after several emails and phone calls to SonyStyle where I purchased my reader (discussing my special case of ordering in 2006 and receiving the reader in 2007), and to Sony Connect trying to get them to talk to one another. I used the coupon code like a gift certificate. I don't remember whether I entered my credit card or not when I filled out the registration data. I did before I entered my first order because I was going a little above the $50 credit balance with the order.
From Sony Connect:
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"We are sending you a coupon code for the credit of $50.
EB50F4YCZ2xxx (the last digits have been changed)
http://ebooks.connect.com/$50"
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Norm
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