I'm not sure it was worth the Guardian's time considering most ebooks make their ways into the hands of pirates?
The real problem is that publisher see this as a reason to create more restrictive draconian DRM when in fact it should make them want to be more like some aspects of iTunes. Specifically providing an easy way for people to buy ebooks at a reasonable price like iTunes does for music/tv/movies. When people can easily get media at a reasonable price and reasonable DRM, they just buy it.
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