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Unless we start charging for access to our reviews (something I'd never want to do) there will be ads on the website. Interstitial ads, banner ads and links just like other big websites. I might not like them either but that's how we stay in business. That's how it works with commercial websites you know-- there's staff to pay, big hosting bills for dedicated servers and we spend a few thousand dollars to buy these readers for review, not to mention tens of thousands of dollars to buy all the other kinds of things we review on our site.
It would be rosy if Sony and Amazon sent us their products to review, but they don't. Since we're dedicated to readers and reviews of them, I buy them for review. Reading and eBook readers are actually my fave things.
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