We were fast-forwarding through the commercials on Tuesday Night's NCIS when I saw a familiar face ... my sony.
When I stopped it, it had the advertisement with the 4 guys behind the curtain. Gary watched it for a minute then turned and looked at me and asked - Isn't that the thing you have?
OK, now I know I've gone over to the dark side - stopping to watch a commercial!!!
Edit - I just realized that the commercial wasn't described. There was a woman holding a sony reader and asking about it. They whipped open a curtain and revealed 4 men with readers. The last one was a record-winning high speed reader ... who a few seconds later announced he'd just read 300 books or something in just a few seconds. Another guy pitched in and said so did he - the camera pans to the second guy and he blushes and says "not really," then they talk about all the books you can carry.