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Holy moly... between the navigation and ads on the left and the ads on the right, there is only enough room left for a thin column for the actual article. The navigation and ads take up more room than the article! And you have peppered the article with rollover ads? Bah...
No thanks... dedicate room to the article (without rollover ads) and I'll read... continue to overwhelm your site with ads and forget it. I won't be going back there any time soon.
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