Are you embedding fonts in them? (Can you embed fonts in an RTF?) If not, then you're just getting the default serif and sans-serif fonts for Times and Arial respectively on your reader. You're not getting Times and Arial.
Part of the problem is that the Sony does not use "true bold" for making bold characters. It just darkens the character in the font as it is. This tends to work better for sans serif fonts than for serif fonts.
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