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Originally Posted by nordikgod
You can get the Sony reader at a Borders store for about $35 off list price. To do this you need to have a Borders frequent buyer's card (free). Then buy more then $50 of merchandise in one month. You will then get a "personnel" shopping day good for 10% off everything that you buy on a day of your choosing in the following month. This includes the eBook reader (that's how I got mine). All purchases must be made at a store (not on line). This purchase should also get you another 10% off personnel shopping day the following month. By the way the discount coupons you get when you make a purchase usually exclude the eBook reader.
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Following this line of thought... You can then use the Sony Card CC and get an additional $150 off your first purchase. This method would then wittle the cost down to $350 - $35 = $315 + (Sales Tax ~5.0% (varies by state)) $15.75 = $330.75 - $150 = $180.75 Still a bit cheaper than full cover, but isn't Sony still offering $50 off the purchase through their website? I think I had to pay sales tax of only 2.9% ($10.15)and shipping was free, so the final cost would be lower ordering direct from Sony.
Now if there was some way you could convince the sales associate at Borders to discount what Sony is providing through their website; e.g., $50 off, ... that would be a good deal at ~$133.50 after all the bonuses!
Edit: Thanks for the catch NatCH, I had assumed the $50 I had been hearing about was a direct discount; sucks to hear it's simply a $50 marketing scheme to draw ppl to make more purchase through their, $ony's, store.