I'm a true believer in making eBooks affordable. I think we can expand both the eBook share of the market and the total reading market if we set affordable prices. That said, I get a really uncomfortable feeling when I read the idea of Amazon pushing for lower prices. For paper books, at least, Amazon demands a 55% discount. It's virtually impossible for small publishers to make money with that kind of discount--even when we set relatively high prices. Mobipocket sets a 50% commission, which is about the industry standard--and since there are minimal manufacturing costs, it's possible to make money. Still, do I want Amazon telling me what prices to set? Not hardly.
Rob Preece
Publisher,
www.BooksForABuck.com
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Originally Posted by nojetlag
Amazon should rather focus on pushing the ebook price to 25% of the paperbook price, the rest will happen automatically.
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