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I'm not sure how sales contracts go, but is it possible to implement a clause that their price cannot be lower than $xx for x amount of time?
For example. Astak raises the intro price up 20 bucks to $219. A book store wishes to carry the PEZ, and signs a contract that they will carry the device at a price of 229. The customer can purchase the device immediately, or they can spend 10 less on the price and pay even more for shipping.. They further agree that they cannot lower the price of the device more than 10-15 dollars for a week's time, every 90 days.
In this way, they can have a sale on the PEZ for $215 which lasts a week, and they can do this every 3 months.
In this way, Astak still has a good hold on the web sales, and stores all over can still maintain a profit margin, and are unable to rack up monumental sales with exorbitant price cuts.
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