Quote:
Originally Posted by wgrimm
Well, looks like they have gone back to their old ways- prices are way up again. New books that are 9.99 on Amazon (Kindle Store) are 18.99 or more on Ereader. I sent them an e-mail about this, and they claimed in response that their "regular customers" didn't seem to care about higher prices.
|
Well, of course they didn't, for the most part, or they wouldn't be regular customers.
However, potential
new customers would care about those prices... and they'll get many less new customers at $19 than at $10 per book.
The argument "our current salesbase doesn't mind [condition X], and therefore we're not changing it" is only valid if you don't want to expand your market. It's a good argument for small crafts-based businesses, where demand is greater than supply; it's a bad idea for a large business with several larger competitors.