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Old 09-14-2009, 01:16 PM   #27
Elfwreck
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Quote:
Originally Posted by wgrimm View Post
Well, looks like they have gone back to their old ways- prices are way up again. New books that are 9.99 on Amazon (Kindle Store) are 18.99 or more on Ereader. I sent them an e-mail about this, and they claimed in response that their "regular customers" didn't seem to care about higher prices.
Well, of course they didn't, for the most part, or they wouldn't be regular customers.

However, potential new customers would care about those prices... and they'll get many less new customers at $19 than at $10 per book.

The argument "our current salesbase doesn't mind [condition X], and therefore we're not changing it" is only valid if you don't want to expand your market. It's a good argument for small crafts-based businesses, where demand is greater than supply; it's a bad idea for a large business with several larger competitors.
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