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A French word is fine, this doe not in any way relate to this totally english speaker.
It (for me) has nothing to do with Books or reading, and does not fall gently nor easily off my tounge and confused the three people I have talked to about it.
Ebook is my term of choice, as only thouse who are into it anyway would say "But isn't that a format?", the great unwashed understand it....
NB: This is MY opinion, based on my experience and is in no way meant to deride anyone or anything.
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