Cnet found it and is
looking for the owner so they can return it. I'm helping to spread the word in case the owner "John" ever visits MobileRead.
I have named my Kindles with their own gmail and yahoo addresses. I've also used the screen saver hacks to label images with my name, cell phone number and email address.
I hope everyone, no matter what ebook reader you own, have taken steps to make it as easy as possible for some honest person to return it to you, should you lose it.