Quote:
Originally Posted by toomanybooks
They need to hire a Don Draper to advertise the readers. They are spending money on advertising, but its lousy marketing.
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that show is brilliant.
as for sony, yes, i think they could stand to do more marketing, mainly because (here, anyway) ebooks in *general* are still fairly obscure and almost no-one even realises they exist. on the other hand, given what a niche product they are, i imagine sony probably doesn't think it's worth putting to much cash into the campaign when they've got products with more general-public appeal.