Quote:
Originally Posted by Phogg
Shouldn't a company be profitable before sinking money into an expensive to enter new market?
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Since they believe they are missing out on revenues and critical customer data with the current Amazon options, believe that delivery to an ebook is one of the few ways left to get people to pay for content, and there are few indications that their traditional business model will improve their financial condition any time soon, probably not....
That said, I concur that they will not find this an easy market to enter. Hardware isn't easy to make and support; they will need wireless to deliver their content in a timely fashion, and users will want or expect a good catalog of ebook titles -- which either means setting up their own store (not easy) or relying on an existing retailer (also may be iffy).