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Sadly, like Kleenex (tissues) and Q-tip (cotton swabs) the Kindle has become the "branding" of E-Readers. I have had countless people ask me if that device I am reading is a Kindle.
I have seen some advertising for the Reader but I think they could do more. Getting it into more stores (Borders, Best Buy, Fry's, Costco) is a good marketing move by Sony. The Kindle is only available online at Amazon.
-Seth
San Francisco, CA
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