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I did not even know about the Sony until a friend recommended the mobileread forum. Just the Kindle - since no one who buys from Amazon can miss it - they advertise on every single page.
I'm into marketing and I know two things:
1) You have to have it in stock in order to sell it
2) People don't buy things unless they know they exist.
Me, I'm now a convert. Speak up Sony!
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