Quote:
Originally Posted by Boyodublin
I don't understand how a $9.99 ebook purchase price is not profitable? Can someone in the publishing industry please explain this?? No shipping costs & no production costs, etc.....
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It can be profitable; otherwise, we wouldn't have $6-$9 paperbacks. Obviously, the publisher (and author) can make money off $10 books.
However, many publishers are convinced that every less-expensive book sold indicates the loss of a hardcover sale. So they believe that selling ebooks at $10 while the hardcover is $25 is a $15 loss--they think every one of those ebook buyers would buy the hardcover instead, if there were no ebooks.
Pressuring them about the logic will get them to admit that no, they don't think everyone who bought the paperback would've bought the hardcover. But they believe that more people will buy hardcovers if cheaper editions don't exist at the same time.