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Originally Posted by Boyodublin
Most of the large retail book stores already offer the 40% off the regular book price, otherwise very few folks would purchase the books in the first place (and especially now with the depressed economy, etc.).
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Very few books see that kind of discount.
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I don't understand how a $9.99 ebook purchase price is not profitable? Can someone in the publishing industry please explain this?? No shipping costs & no production costs, etc.....
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In the case of the book you mentioned it IS profitable for the publisher as they base the discounts they give sellers on the list price which is $25. It's the retailer that it's not profitable (or barely profitable for). The publisher is getting their cut regardless.
Aside from that ebooks still have production costs. Granted there is no shipping or printing costs, but there are still distribution costs and printing costs don't add up to as much as most people think.
It's publishers that need to lower the prices to retailers so that retailers can pass that on to us. With ebooks making up only a very small, 1-3%, of the market they seem loath to do so.