Here is the key to the story:
Quote:
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To access the content inside, however, you'll need the playkey, which is delivered to the buyer of a digital media file and lives within "tamper-protected circuit" inside some device (computer, cell phone, router) or online at a playkey bank account.
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In other words, there is a trusted piece of software (online service) or device (like a security dongle) that keeps the playkey safe [from you]. That software or hardware enforces the no copy restriction. Probably the playkey will be encrypted while in transit. So you could either break that encryption, or the encryption on the content.
If you play by their rules, you are either tied to the internet or some special hardware.