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how do the people in this sample react when confronted with the fact that there is less material available for book readers, and what there is comes at a higher price than for the same books on paper? And then they learn that the local library doesn’t have any eBooks to loan? And then they learn that DRM makes it impossible to sell their eBooks? Or even loan them to a friend?
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They won't tell the person doing the survey... But it's quite clear what they'll do, and it involves darknets.