I would hardly call Sony incompetent. The article it links to also says
Quote:
Still, Sony got the big stuff right: the feel of the machine, the pleasantness of reading, the clarity of type
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The only thing that held me back from owning one earlier was the Total cost of ownership (expensive device and expensive books).
I finally bit when the Kindle came out with the $250 offer with $9.99 books...and loved it so much that I bought a Kindle for my mother with the Oprah deal.
However, that didn't stop me from recently buying a used PRS-505 which I love for its own reasons.
Amazon's advantage, imo, isn't so much whispernet but its clout as a book retailer. I've always thought that partnering with a major known book retailer (to sell books, not just devices) is what would've made Sony more competitive.