Quote:
Originally Posted by Crowl
It wasn't even about being technically good or even having particularly good sound quality as they were beaten in both respects by some of those cheaper competitors.
The reason apple did so well was due to the total package, the hardware was good enough as far as features and sound quality, but the ease of use made it much more appealing to a less technical wider audience than other players and then you also had itunes, which for all its restrictions and limitations was a very convenient way for people to also buy music for their ipod.
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And don't forget the advertising campaigns. They really tried to push the brand image, and they did a pretty good job at that. When they were pushing into Asia, it was hard to walk a hundred meters without seeing some kind of Apple advertising.