I think the "controversy" is knee jerk reactionism. Some people are terrified of even *hearing* different points of view: "I don't want to talk about health care, and I don't want you to talk about it either!"
I remember presidents visiting children in the classroom all the time. No one gets up in arms when a president decides to have a Photo Op at a school (remember how GW Bush was at an elementary school during the September 11, 2001 attacks?) A televised message is no different.
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