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Old 09-05-2009, 10:48 AM   #1
ekaser
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Posts: 301
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Join Date: Mar 2009
Location: Albany, OR
Device: Nexus 5, Nexus 7, Kindle Touch, Kindle Fire
Information Week: e-Book Readers Need To Get A Lot Cheaper

An interesting article in Information Week:
http://www.informationweek.com/news/...leID=219501468

Based on a study, e-book readers would have to be $50 "to reach the widest range of U.S. consumers."

Quote:
"With an optimal price point below the cost of the components, e-readers will require some form of price subsidy to attain more mass-market reach," the study, authored by Forrester analyst Sarah Rotman Epps, said.
Quote:
"The majority of consumers don't care enough about reading or technology to invest in this type of single-purpose device at anything close to realistic prices," the study said.
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