Argh!!! I can't help it!
I hope this doesn't mean that Zinio's offerings will get watered down. I'm sure it would have a dampening effect on their revenue stream, which wouldn't be good for their cash flow, and then they might end up having to liquidate assets to stay afloat. And that would mean that they're past their corporate high-water mark .... (swirls away in a proverbial flood of punning)
Sorry, sometimes they just jump me like that.