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Unfortunately, it doesn't look like Godin's complaint carries much water, since he chose a Creative Commons license for this book that allowed for this kind of reproduction. So, not only is the physical copy legitimate, it appears that this is what's supposed to happen when someone puts this kind of license on a book. If an author is not interested in making money, but in spreading their ideas around, then it makes sense to allow third parties to print up copies of the book, and recoup their costs.
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This is sad, but also funny. It gives the whole p-book vs. e-book discussion a new twist.
