I'd had Sony readers since 2007 (500, then 505, now the 600) and I've been buying books from the Sony bookstore from the very beginning. I don't remember every bundle they've ever had, but I do know they've had the same Dean Koontz bundle since they started offering his books. The price has gone up a little, as I'm sure the cost of the actual physical books in the brick-and-mortar bookstores have, but the bundle is still cheaper than buying the individual books.
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