Regardless of what the angry looking penguin wants you to call it--glare or reflection--it is manageable. The key I've found is to provide a lot of light so the screen doesn't glare or reflect. An LED reading light works really well as does indirect sunlight. Just try to avoid a direct spot light on the screen. With my LED reading light I can simply tilt the reader very slightly to greatly lessen the effect of glare or reflection or whatever you choose to call it. Is it as readable as the Kindles or the 505 or 300? No, but it is a very good screen nonetheless. I would suggest trying several lighting/tilting techniques before returning it, especially if you are going to get charged a 15% restocking fee.

Let's see, the OED defines glare as: "[to] shine with a strong or dazzling light". The OED defines reflect as: "[to] throw back light without absorbing it". (It is actually the bending of the paths of photons. Photons are subatomic particles that sometimes exhibit wavelike properties and require particle physics to adequately define.) But who cares? The fact is that both glare and reflect can be used to describe the effect you are seeing.