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Most magazines can be optimized for web and for print presentation... go online, and you'll find quite a few--some do it better than others.
Okay, maybe PDF isn't well suited for e-books (although I've clearly not had the problems with tagging and reflowing that others, like rlauzon, have had). I've argued for PDF e-books in the past, but I agree that, for a document provider, offering multiple PDF formats for multiple readers isn't worth the effort... better to offer something that the user can customize into PDF themselves, like RTF or HTML. Or standardize everyone into one format and size in the first place.
But PDF is still perfectly suited for documents that are going to end up on paper. And since we won't be losing paper documents anytime soon, PDF is far from dead.
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