Ahh, I see. Then I apologize for the snarky comment
Speaking from personal opinion, as always, what counts to me is always the workings of the device first. I understand the outer shell is what people see first, and frankly, the Kindle, Opus and the new iRiver shells keep me away so that I do not even want to touch them. Not just the glaringly white (glossy or matte), but the sleek, frosted, rounded, futuristic looks. It's a huge turn-off to me personally.
That aside, the kindle's keyboard, in my opinion, should be smaller, no larger than, say, a blackberry keyboard. After all, you're not really going to use it for long perions, as the device isn't made to write a book, but to simply read, and occasionally look up a word. The keyboard could be smaller, and even hidden behind a slideout. Shrinking the keyboard down greatly would have made it more appealing, and as such, I might have given it more consideration.
Then again, locking you into buying books from only Amazon was a huge barrier that I found, and still find, insurmountable.
SO, I suppose putting that much R&D into a Concept Car design that is all "oooh and ahhh" puts into my mind that they are more worried about looks than they are function, and to me, that is not a company that puts their customers above their profit margins.
I hope this more-clarified. I crawled out of bed an hour ago and have not had any caffeine yet.