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Old 09-03-2009, 09:16 AM   #528
jbjb
Somewhat clueless
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Quote:
Originally Posted by ahi View Post
In fairness, I think his thinking was about financial reallocation.

If the publisher doesn't spend X dollars on typography, they have X more dollars to spend on proofreading... whether they do it in-house, contract it out, or whatever else.
Partly financial allocation, but mostly allocation of management focus/prioritisation. The thing that really needs to happen for proof reading accuracy to be improved is for the management teams of publishers to believe that it's very, very important. Given that priority is always a relative thing, increasing the priority of something else (e.g. typography) will decrease the priority of proof reading.

/JB
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