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Number of e-reader app downloads doesn't equate to number of books sold for those free apps. For example, lots of people will download both Stanza and the Amazon Kindle app. A lot of those will try out a free book to see how they like the experience. Some of those will never go any farther, some will actually delete the apps. Some unknown percentage will become e-book readers. I started on a Palm Pilot with a free app and have never looked back. I am on my second Kindle and as soon as the iPod Touch gets a camera I will upgrade my Palm to that as well.
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