ahem .... girls to sell the products is one thing ... but can the first girl at least smile a wee bit? She looks a bit glum if you ask me.
Now back to the device. $410 is a tad too high for me. At that price, I'll get a Nokia N800 that may not have eink screen ... but has a host of other goodies and probably enough batt life to last as a decent ebook reader.