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Lol, looks like the maker of this is all about "borrowing" many ideas in the production/sale of their product. The product itself looks almost exactly like the Sony Reader, perhaps they do what many companies in that country do best; get a product, reverse-engineer it, repackage, and sell the product cheaper than competition. Of course I think they missed the mark on cheaper by about $70.01 and will probably miss the target audience to boot. I, personally, balked a bit at Sony's price, but with all of the credits, et al, I ended up getting it for about $170.
As to the marketing schtick, this tact was borrowed from the stereotypical E3 marketing strategy of using pretty women in skimpy outfits to draw attention to their booths; e.g., booth babes.
Guess time will tell, perhaps I'll see one around here eventually; though I've already started to see the Reader pop up for local sale at a brick-and-mortar shop.
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